Flavor Trends, Strategies and Solutions for Menu Development

Sriracha Makes Smooth Moves Best of Flavor 2018 | Bruegger’s Bagels | Sweet Heat Turkey Sandwich

Bruegger’s Bagels offers its Sweet Heat Turkey Sandwich: Marbled rye with Sriracha-honey cream cheese, roasted turkey, cheddar cheese, bell peppers, Sriracha
Best of Flavor 2018

As Sriracha has become commonplace in recent years, operators look for new ways to feature this spicy sauce. Bruegger’s Bagels couples it with an unexpected carrier—cream cheese—and pairs it with honey.

The bagel and sandwich shop’s Sriracha-honey cream cheese brings an element of surprise to the Sweet Heat Turkey Sandwich.

“Sriracha has become a true condiment staple, but we’re presenting it in a new way by combining it with cool, creamy cream cheese and sweet clover honey,” says Bruegger’s Executive Chef Robert Kabakoff. The Sriracha-honey cream cheese is spread on marbled rye bread, then topped with roasted turkey, melted cheddar cheese and bell peppers. A drizzle of Sriracha turns up the heat.

“This is the first appearance of this proprietary cream cheese on our menu, and it really adds distinctive flavor,” he says. “This has been one of our all-time, best-performing, limited-time-only sandwich platforms.”

Bruegger’s Bagels has also found success with the Sriracha-honey cream cheese on a breakfast egg sandwich.

 

Robert Kabakoff

 
From the May/June Best of Flavor 2018 issue of Flavor & the Menu magazine. Read the full issue online or check if you qualify for a free print subscription.

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