Just around the bend from the Eastern Med lies an abundance of new opportunity

Exploring deeper into this region’s food culture serves up big opportunity

Falafel is a plant-based superstar, with craveable texture, customizable flavor and endless versatility. It’s cheap and delicious, and chefs can create signature versions to keep customers interested and satisfied.

Move the falafel into a mini-burger format with a simple shift in shape.

On-trend ingredients that help build a craveable falafel dish.

A number of drivers are pushing falafel into the spotlight: the fascination with Eastern Mediterranean flavors, the rise in plant-forward cuisine and the chickpea boom.

Traditional falafel dishes are evolving - here are four new formats to consider

Insights into the falafel trend from our panel of experts

Propelled by the interest in plant-based proteins, the veg-centric trend and Middle Eastern fare, the chickpea is stealing the spotlight. From bar bites of roasted chickpeas to the next wave of hummus and the explosion of falafel, they promise wholesome adventure.