Flavor Trends, Strategies and Solutions for Menu Development

By Rob Corliss
October 14, 2019

Consider these six strategies when crafting premium cold-weather cocktails and making seasonal transitions for cocktail menus:

1. Don’t eliminate fresh, clean, bright flavors—just move them into more seasonally appropriate offerings.

2. Diversify your menu with both elegant chilled cocktails and bold hot cocktails.

3. Warming spirits paired with back notes of spice and smoke can provide rich indulgence.

4. Crossover cocktails are an easy way to switch up the experience.

5. Lean on these familiar cold-weather flavor profiles as a base for modifications: maple, vanilla, ginger, apple, citrus

6. Look to these unique profiles for a fresh take on seasonal beverage flavors: licorice, birch, cardamom, yuzu, pomelo, blood orange, tamarind, rosemary, thyme, mushrooms

About The Author


Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and, currently, owning a consulting company, ATE (All Things Epicurean), focused on flavor, menu and restaurant innovation. Based in Nixa, Mo., he has an energizing passion for food and is dedicated to connecting people to their food, environment and wellness. [email protected]