Flavor Trends, Strategies and Solutions for Menu Development

It’s Cocktail Season Fun and flavorful mark the trend in summer sipping

Watermelon is a transformative flavor for summer cocktails, with bartenders creatively infusing its crisp sweetness into all manner of drinks, frozen or over ice

Cocktails offer a perfect platform for seasonality, and summer calls for refreshing flavors with a social, trend-forward vibe.

Three trending flavors that capture all of that are: watermelon, passionfruit and ginger-lime.

From a watermelon margarita, where the sweetness of the fruit gets a counterpunch from a chile-salt rim, to a Moscow mule, where spicy ginger beer and bright lime liven up chilled vodka—these flavors offer a clear pathway to summer success.

  • Watermelon Mojito: Rum, watermelon and mint soda
    —Craftsman, Austin, Texas
  • Passion Fruit Margarita: Milagro silver tequila, passionfruit, St-Germain
    —Cheesecake Factory, multiple locations
  • Matcha Mule: Matcha-infused vodka, ginger beer and lime
    —The Forge Lounge, Seattle

Just the facts

  • Watermelon is loved or liked by 78% of consumers
  • Ginger lime has seen a 96% increase on cocktail menus in the last 4 years
  • Passionfruit is up 21% on cocktail menus in the last 4 years

Source: Datassential MenuTrends 2018


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