With global flavors influencing so many menu trends today, it’s smart business to look around the corner for the next opportunity. True Aussie Beef & Lamb, with an impressive global network, offers a great view of exciting food cultures ripe for translation. In this series, they act as our virtual guide into trend-forward global markets. This time, they’re taking us to the streets of South Korea.
Steak in a Cup
Yes, that’s right—steak is supremely portable and snackable in South Korea’s steak stalls, which make up part of its rich street-food culture. At places like Nuclear Steak (pictured) and Me? Steak? in Seoul, guests choose from options like skirt or sirloin, which is grilled and served with fries and pickled garnishes—all packaged in a small platter that fits the top of a soda.
Why We Love It
It’s another way we’re seeing the casualization of the steak experience—where there’s no trade-down on flavor—simply an ingenious way to make a high-quality, satisfying protein fit into a snacking model.
What’s the Opportunity?
With so many operators trying to optimize portability and convenience, popular street-food presentations like these demonstrate a first-to-market opportunity.