Flavor Trends, Strategies and Solutions for Menu Development

Smooth Sailing Today’s opportunity in the smoothie category is all about flavor

Smoothies topped with fresh fruit convey seasonality and an extra oomph of freshness.

Cold-pressed juices, functional ingredients, high-impact flavorings, Greek yogurt bases, favorite dessert flavors—all of these help make up modern smoothies. And with a built-in fan base, the platform serves up big opportunity in a foodservice landscape that demands flavor innovation at every turn.

Whether it’s a push into wholesomeness, maybe with a nut milk or whole grain infused into it, or an ode to a beloved flavor system, like cherry vanilla or butter pecan—smoothies offer a cool, signature menu option.

Taking a cue from smoothie shops around the country, consider these six ways to give smoothies a modern boost:

  • Butter Up: Build on a base of nut butters for enriched flavor and nutritional profile.
    Almond Butter and Spinach Smoothie: Almond butter, banana, hemp seeds, spinach, basil and bee pollen
    —Vital Root, Denver, Colo.
  • Give it a Garnish: Lend smoothies a textural treatment with a garnish of seeds, chopped nuts, or cocao nibs.
    Beach Babe: Organic apple juice, blueberries, strawberries, pineapple, shredded coconut; garnished with chia seeds & bee pollen
    —Blake Orchard Juicery, Portland, Maine
  • Latin Luxe: The rich horchata profile is a prime platform to build a Mexican-inspired smoothie.
    Lotta Horchata Smoothie: Mexican-inspired blend of cold-brew coffee with cinnamon and vanilla flavors
    —Jamba Juice, based in Frisco, Texas
  • Fiery Touch: Enhance the coolness with an on-trend spike of heat.
    Hot Mango Smoothie: Mango, orange, goji berries, cayenne, turmeric, lime, coconut water
    —Roots Juicebar, Miami
  • Stick to Your Roots: Tap deeper into veg-centricity with beets, carrots and other root vegetables.
    High Pro Glow Smoothie: Juiced sweet potato, juiced green apple, orange, banana, raw almond butter, sunflower seeds
    —The Juice Bar, Dallas
  • Indulge a Little: Even smoothie lovers appreciate a hint of craveable indulgence.
    Cookie Dough Smoothie: Greek yogurt blended with gluten free chocolate chip cookie dough
    —Freshens, based in Atlanta

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