Flavor Trends, Strategies and Solutions for Menu Development

2018: The Flavor Experience Celebrating the power of flavor at the Flavor Experience 2018 show

Attendees gathered at the Idaho Potato Commission booth, enjoying German potato salad “tots” and everything-spice-dusted Idaho potato chips with whipped French onion dip.
PHOTO CREDIT: Ernie Sapiro Photography

The Flavor Experience is a singular event in foodservice, exploring flavor as a crucial menu strategy while bringing together thought leaders, colleagues and friends in a three-day celebration of trends, insights and inspiring sips and bites. Presented by BSI Conferences, Inc., in partnership with Flavor & The Menu, this celebration, held each August in Newport Beach, Calif., features speakers, roundtable discussions, breakouts and tastings that explore the menu opportunities built on flavor.

Chef Jet Tila, Food Network star and expert in modern Asian cuisine, served as emcee for the fourth straight year—addressing attendees in his entertaining and straight-shooting manner. In his opener, Tila shared a few trend insights. Among them, food as medicine will continue to grow, reinforcing the idea of functional foods as part of the health and wellness movement.

He also underscored the importance of Instagram, where savvy menu development will take a dish’s social media presence very seriously. Throughout the conference this year, that ability to reach younger generations—both Millennials and Gen Z—was at the forefront. Attendees looked into the future, getting a sneak peak at food and beverage trends that will impact their menu development for the foreseeable future.

Ernie Sapiro Photography

Creative food offerings enticed throughout the event, with items like Paradise Shrimp Temaki: jumbo shrimp marinated in citrus chile-infused coconut milk yogurt, served with dairy-free mojo verde crema, roasted poblano and mango salsa (left). Emcee extraordinaire Jet Tila kicks things off (right).


Street Cred

Gerry Ludwig, corporate consulting chef for Gordon Food Service and Flavor & The Menu contributor, shared his trend-packed tour of street-level research over the course of the conference, breaking down trends as differentiating opportunities. His insights, with plenty of in-market examples of high-level execution, included innovation in the morning daypart, caviar as a premium garnish in modern, casual fare, and stone fruit as the next star in veg-centric dishes.

On breakfast, he said the trend sees menu development that pulls ideas from dinner and lunch into the morning hours, and calls out the continued superstar status of eggs. “Don’t have a ‘been there, done that’ attitude about egg toppers,” says Ludwig. “There are so many great ways to incorporate them, from fudgy-yolked to loose scrambles and beyond.”

Ernie Sapiro Photography

Tennessee Spoonbill caviar garnishes Gordon Food Service’s Grilled Persian Cucumber with smoked labneh and cured egg yolk.


Plant-forward in Action

In this toolbox session, moderated by Katie Ayoub, managing editor of Flavor & The Menu, a chef panel discussed menu-ready ideas starring plant-based ingredients, along with in-market plant-forward dishes and how they’re performing. Jeremy Bringardner, corporate executive chef for fast casual Mendocino Farms, talked about appealing to the “Lululemon mom,” one of the drivers for the Calif.-based concept’s new—and successful—Impossible Taco Salad. Steve Sturm, senior VP of food and beverage for Firebirds Wood Fired Grill, shared the ideation behind the brand’s new Cauliflower Steak Frites, adding it to the menu to mindfully increase their plant-forward options.


Cocktail Craze

Attendees enjoyed a lively tour of national cocktail trends, presented by Brian Masilionis, director, national accounts and Allen Katz, director of mixology and education, both with Southern Glazer Wine & Spirits. They called out opportunities from innovative cocktail programs across the country, including cocktails fortified with wines, like Sauvignon Blanc in a gin cocktail, or adding Cabernet Sauvignon to a rum drink. Another growing trend is “soft cocktails,” which sees restaurants positioning nonalcoholic drinks as grown-up, complex options, along with low-alc versions, encouraging sessionable sipping.

Non-alc Grows Up

A deep dive into the big opportunity in adult-oriented nonalcoholic beverages was presented by chef and mixologist Kathy Casey, Food Studios/Liquid Kitchen, Maeve Webster of Menu Matters and Flavor & The Menu’s Cathy Nash Holley. Topics ranged from glassware, ice, garnishes, texture—all of which elevate the non-alc occasion beyond iced tea and lemonade. As an example of a mixology-minded approach, Casey offered booze-free versions of cocktails her team served at the evening reception.

Cocktail Drivers

David Commer led an engaging panel, looking at cocktail trends that will impact consumer behavior over the next few years—everything from flavor complexity (barrel aging, smoke) to a blurring of categories (rosé cider, beer cocktails). Four key takeaways:

  • Quality and substance are more important than ever
  • Targeted drinking occasions are emerging (natural, healthier)
  • Embrace and celebrate diversity
  • Increase guest connectivity by being a part of their experiences

Inspiring Beverages

Attendees got to drink in the trends—on display in both non-alc and boozy beverages. Examples included:

  • Smoked Peach Lemonade
  • Vietnamese Honey Iced Coffee Cocktail with a shot of amaro and a dash of black walnut bitters
  • Ukiyo: Suntory Toki Japanese Whisky, Aperol, yuzu purée, spiced ginger syrup, fresh lemon
  • Mezcal Isleño: Mezcal, splash of club soda, fire-roasted pineapple and mango purée with hibiscus infusion, fresh lime, pickled Fresno chiles and mangos
  • Crimson Garden: Beet purée, Sipsmith Gin, fresh lemon, rose syrup, tonic, lemon verbena, flowers
  • Coconut-Jalapeño Limeade
  • Strawberry & White Balsamic Old Fashioned: Strawberry purée shrub, Knob Creek Rye Bourbon, with freshly muddled orange and Bordeaux cherry, topped with Aztec chocolate and grapefruit bitters
Ernie Sapiro Photography

Kathy Casey’s Peace & Carrots cocktail dazzled, featuring Hornitos Cristalino tequila, mezcal, Monin carrot and blood orange purées, lime, agave, and garnished with a unique za’atar/silver salt rim and blood orange crisp.


Flavor Icon

Gerry Ludwig, corporate consulting chef at Gordon Food Service, was awarded the prestigious Flavor Icon award, which was unveiled as a new feature of the conference to give recognition to an individual whose work has made an impact in the foodservice industry, furthering the advancement of flavor-forward menu development.

As a keynote presenter at the conference for the past decade, sharing his street-level menu-trends research, Ludwig has become revered for his trendspotting acumen and forward-thinking insights in translating menu trends to a larger audience. His passion for both flavor and the foodservice industry is evident through his shared knowledge of thorough trends-based research and his genuine desire for menu success in all aspects of the industry, making him a deserving recipient of the inaugural Flavor Icon award.

Ernie Sapiro Photography

Gerry Ludwig receives the Flavor Experience’s inaugural Flavor Icon award, accompanied by his team of supporters (L to R): Gordon Food Service’s Bill Balke, Rob Granberg and Keith Beane, wife Maura Ludwig, and chef Nick Gonring.


What’s Next?

“Millennials have changed the way we look at portions, service style, how we think about food, and they’ve brought tech to the table. How do you serve them?” posed Maeve Webster, president of Menu Matters, a lead consultant for the foodservice industry. Her session, “Where Do We Go from Here?,” gave an insightful capture of the changing landscape of foodservice players, from chef casual and food-forward convenience stores to retailer restaurants and micro-menu operators.

Ernie Sapiro Photography

Maeve Webster, president of Menu Matters


Flavors in Action

At every opportunity, the food during the conference inspired and delighted attendees. Examples included:

  • Raj Era: Turmeric and curry marshmallow, garam masala crumble, tamarind-ginger chocolate sauce
  • Aussie Lamb Shashlik with Z’Houg Tehina, topped with quinoa, pea and mint tabbouleh
  • Sea Buckthorn Panna Cotta with mango, raspberry, coconut
  • Lobster Sope: Smoked chile butter sous-vide lobster, savory black bean purée, crispy chorizo crumbles, pickled cabbage salad, citrus-avocado crema and tamarind-ancho salsa on a sope shell
  • Black Pepper Watermelon Carpaccio Toast, blow-torched with crispy capers, queso fresco, avocado
Ernie Sapiro Photography

A fenugreek-curry-marinated chicken sandwich is layered with beet chutney, green papaya slaw and mint raita and served with crunchy curried chickpeas.



Ernie Sapiro Photography

At a town hall-type session, Cathy Nash Holley led a discussion on the future of hospitality in the age of mobile pay and delivery, joined by Will Eudy, corporate executive chef at fast casual McAlister’s (center), and Matt McMillin, VP of culinary and beverage innovation at Cooper’s Hawk Winery & Restaurants (right).

Ernie Sapiro Photography

BSI’s Sharyn and Bruce Iler presented the event’s official charity, CORE, and its executive director, Lauren LaViola (center) with a donation. The organization provides support to children of restaurant employees.

Ernie Sapiro Photography

A plate of layered flavors: Black Tiger shrimp is accompanied by a spiced rice crisp, fragrant, coconut pickled vegetables, peanut curry romesco and herb salad.

Ernie Sapiro Photography

Summer truffle purée, foie gras, caviar and honeycomb enriched this scallop bite.

Ernie Sapiro Photography

Father-and-son chefs Alan Skversky (Boudin Bakery) and Evan Skversky (Seasons 52) enjoy the Flavor Experience (below left), as do Chipotle’s Hannah Yang and Tim Wildin.

Ernie Sapiro Photography

Sweet meets heat in this Jalapeño Watermelon Frosé, a perfect example of the event’s on-trend beverage offerings.

Ernie Sapiro Photography

From Nestlé Professional’s Global Plant-Based station, a Chicago-style cauli-corn dog is topped with broccoli stem relish, mustard, crispy peppers and heirloom tomatoes.


  From the Sept/Oct 2018 issue of Flavor & the Menu magazine. Read stories from the current issue online or check if you qualify for a free print subscription.

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