High-quality, consistent flavor is critical to success, especially during times of economic stress. Amid the real concern of rising prices in an ever-changing landscape of labor, transportation, food costs and tariffs, flavor should remain every restaurant operator’s top priority.
To keep prices from changing while offering the high-quality, authentic flavor profiles customers have come to expect, The Perfect Purée of Napa Valley needs its restaurant partners to maintain their commitment to flavor. Compromising on flavor is compromising on the integrity of your product, something savvy young customers will notice before they write a tepid review and walk out your door never to return. It’s only fair to maintain the high value expectations of Millennials and, increasingly, Generation Z. In fact, it’s crucial if you want to stay in business.
Smart Economics and Inventory Control
The struggle to balance flavor and food costs is real. Will customers notice if a purée is swapped for syrup? Some will and some won’t, but losing the former can make more of a difference to your bottom line than keeping the higher-quality purée on your menu. If you’re going to raise costs, you should maintain the quality of your ingredients. As the saying goes, you make money on the second drink not the first but unless the first drink is innovative and flavorful, no one’s ordering a second.
Along with flavor, The Perfect Purée of Napa Valley offers smart economics. By saving operators the cost of buying and processing fresh fruit for house-made purées, we help restaurants achieve more efficiency and less waste.
Rising wages and turnover, fluctuating food costs and higher freight charges are impacting menu prices in every corner of the industry. A 30-ounce jar of one of The Perfect Purée’s popular original flavors like Red Raspberry, Mango or Strawberry is a smart strategy for bringing authentic fruit flavor to several menu items at once — a signature drink at the bar, a standout salad dressing and a high-impact sauce for a simple but sophisticated dessert. An unusual global-inspired flavor like The Perfect Purée Yuzu Luxe Sour gives menus trend appeal with a yuzu sorbet or a refreshing fizz.
As The Perfect Purée of Napa Valley reacts to shifting markets by affirming its commitment to flavor and maintaining the integrity of its product, we hope you will, too.
Experience flavor first-hand with complimentary samples
Foodservice professionals can curate a sample box at perfectpuree.com/ftm