Flavor Trends, Strategies and Solutions for Menu Development

Globally Loaded Fries Yalla Mediterranean | based in Pleasant Hill, Calif.

PHOTO CREDIT: Flavor & The Menu Staff

The loaded fries/poutine trend keeps gaining momentum, fueled by its insanely craveable combination of french fries, sauce, cheese and toppings. At Yalla Mediterranean, the Shawarma Fries are on the secret menu, expressing the concept’s sense of place. The shareable dish stars Yalla fries topped with Lebanese-spiced, slow-roasted chicken shawarma, cucumber-tomato salad, sumac onions, Israeli pickles, feta-ranch sauce and chermoula, as well as a sprinkling of feta. “This is a very decadent dish, where all the different flavors go together beautifully,” says Dexter Lee, Concept Chef for the growing fast-casual. Shawarma as a flavor system offers broad menu potential. At Yalla, diners can order the fries—if they’re in the know—or order the spiced rotisserie chicken in a pita wrap, chopped salad or Yalla plate, which offers a more traditional entrée composition.

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