Flavor Trends, Strategies and Solutions for Menu Development




By Laura Brienza
May 10, 2022

Share on Facebook  Share on X (Twitter)  Share on Pinterest  Share on LinkedIn  Share thru Email  


James Frazey

An iconic dish at Chef Nobu Matsuhisa’s eponymous high-end sushi concept highlights the opportunities inherent in trend-forward ceviche presentations. The stunning Yellowtail Jalapeño is the artful pairing of six thin slices each of jalapeño and yellowtail that have been dipped in minced garlic. They are set in a yuzu-ponzu sauce and centered around a delicate mound of cilantro. Showcasing clean, bright flavors and dazzling culinary artistry, the dish enjoys longstanding renown. “Over the years, it’s been the No. 1 talked about dish on Nobu’s menu,” says James Frazey, Director of Food and Beverage at Nobu Chicago.

This trendsetting dish both reels guests back for more and generates new sashimi fans. “It’s still one of the greatest ways to kick off the meal, with its refreshing, delicate and crisp taste,” says Frazey. “People who have never had raw fish before try this at Nobu, and it changes their lives!”

Continuing to marry Japanese and Peruvian ingredients and influences, the Nobu culinary team has been exploring opportunities with a longer-aged tuna, up to two weeks, to leverage its velvety mouthfeel.


About The Author

Laura Brienza

Laura Brienza is the author of "Discovering Vintage Washington, D.C.", and "New York’s Historic Restaurants, Inns & Taverns." She is a recent winner of the Lifetime Writers Project fellowship and lives in Los Angeles.