Flavor Trends, Strategies and Solutions for Menu Development

By Flavor & The Menu
August 28, 2023

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To stand out in an ever-crowded landscape, modern breakfast sandwiches need to deliver on a number of consumer expectations.

  • Portability
  • Power packed nutrition
  • Premium ingredients
  • Boldly flavor forward
  • Trusted, reliable quality

When your sandwiches are built upon one of the eight varieties of breakfast breads, bagels and English muffins from Dave’s Killer Bread, they start with a foundation that checks all the boxes.

Dave’s Killer Bread, the retail favorite now available in foodservice, is perfectly suited for operations ready to kick up their morning menus with best-in-class breakfast sandwiches. Leading with killer taste and texture, boasting the organic “health halo” and offering the advantages of a recognized and well-regarded brand name, these products will give your breakfast program a big boost.


Breakfast Sandwiches Rise and Shine:

  • 37% of all QSR breakfast orders were sandwiches1
  • Breakfast sandwich servings have increased 14% since pre-pandemic figures in August 20191
  • 24% of consumers worldwide source breakfast from a restaurant or other foodservice venue2
  • 39% of consumers worldwide purchase breakfast sandwiches2
  • Breakfast sandwiches were one of the few breakfast items to continue growing on menus during the pandemic3

Wake up to the difference Dave’s Killer Bread can deliver:


  • Plain Awesome® features 5 super grains: quinoa, spelt, rye, millet and barley.
  • Cinnamon Raisin Remix® delivers sweet and cinnamon in equal measure.
  • Epic Everything® is loaded with flax, chia, sesame, poppy, garlic and onion.
  • Boomin’ Berry® features delicious berries and fruit swirls, including cranberry, blueberry, blackberry and acai.


  • Killer Classic™ is power-packed with super grains (quinoa, spelt, rye, millet and barley).
  • Rockin’ Grains™ features a mix of grains (millet, quinoa) and seeds (flax, sunflower).


  • Raisin The Roof!® serves up the classic sweet-and-cinnamon combo.
  • Epic Everything®® is everything you want from a mix of garlic, onion, poppy, sesame, chia and flax.

Every breakfast product in the Dave’s Killer Bread line:

  • is packed with whole grain nutrition contains no bleached flower contains no high fructose corn syrup
  • is certified USDA Organic and Non-GMO Project verified
  • uses no artificial colors, flavors or preservatives

Discover more about the killer taste and texture of organic breakfast breads, bagels and English muffins from Dave’s Killer Bread at flowersfoodservice.com/brands/daves-killer-bread

1 NPD Group, August 2022
2 Breakfast Global Menu Category Report 2022, Technomic
3 Datassential, Flavor & The Menu, “To-Go Breakfast Wakes Up,” October 2022

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