Flavor Trends, Strategies and Solutions for Menu Development

By Flavor & The Menu
June 2, 2023

Share on Facebook  Share on X (Twitter)  Share on Pinterest  Share on LinkedIn  Share thru Email  

Restaurants need to do several things to survive and thrive. They need to hire and retain employees, generate sales, and increase their guest base. A great way to accomplish all three is by adding a meaningful charitable component to their operations.

Many restaurant operators embrace CORE: Children of Restaurant Employees’ mission and support this meaningful industry focused cause that is a benefit and direct provider to restaurant employees with children who face a health crisis, death, or natural disaster. For example, Smokey Bones and Bar Louie conducted beverage promotions that drove sales, engaged guests and employees.

Smokey Bones runs a yearlong menu promotion featuring Tito’s Vodka Strawberry Lemonade and donates $1 from every guest purchase of this cocktail. Smokey Bones reports that this is their best-selling drink of all time, raising more than $60,000 to date. Employees love knowing that they are raising funds for fellow employees that qualify for a grant, and employees across their industry.

Bar Louie supported CORE with its quarterly “Cocktails for a Cause” promotion that featured the Wild Berry Margarita, donating $1 to CORE for each purchase. Guests supported the program, posted on social media with a clever moustache pic, and the brand doubled its projections and raised $122,000 for CORE.

Supporting CORE can be good for business. 90% of consumers say they will make a purchase aligned with a meaningful cause. A product promotion can drive sales, engage guests and employees. Additionally, 81% of employees say it is important to work for a company that has socially responsible best practices, leading to increased employee retention and a positive work environment. By supporting CORE, employees know that their workplace is actively contributing to improving their lives, and the lives of their colleagues, while also creating a sense of pride and purpose.

Contact CORE Executive Director Sheila Bennett at [email protected] to learn how you can build purpose around a purchase.



About The Author