By Rosalyn Darling
February 13, 2023
Afternoon hours hold big opportunity in foodservice, as many consumers are now looking for something extra special to entice them out of their home offices and away from their over-programmed schedules. Premium offerings that invite indulgence or elevate get-togethers can increase menu appeal. From a use-of-space standpoint, leveraging these shoulder hours as a pop-up co-working space can drive traffic. Offering free wi-fi and a simplified snacks menu from early afternoon up until dinner service can satisfy both the need for the afternoon work meeting to the early happy hour.
Three ideas for menu execution of this trend:
- Afternoon Coffee’s New BFF: Doughnut holes filled with maple bacon hazelnut butter
- Brunch-Defying Happy Hour Appetizer: Nachos Benedict with chipotle hollandaise, chopped bacon, crispy jalapeños
- Sangria Maria (Bloody Mary’s Happy Hour Cousin): Red wine sangria garnished with a seasonal fruit skewer and whimsical cake pop
From the 2023 Top 10 Trends issue of Flavor & The Menu, for chefs and menu developers. Read full issue online.