Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Liz Barrett Foster

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Kelly Mullarney

Chicken and waffles are transformed from the traditional fork-and-knife platter to a handheld sandwich at fast casual Bruxie, which menus an extensive lineup of waffle sandwiches, ranging from burgers to hot pastrami and Swiss to Buffalo chicken. But from the beginning there was something particularly irresistible about the Holy Chicken. “The Holy Chicken was originally only on the menu for a limited time, but customers demanded its return as a permanent menu item,” says Kelly Mullarney, Co-Founder and Corporate Chef. It now toggles between the No. 1 and No. 2 top sellers at most Bruxie locations.

Nestled between two golden waffles is a crispy, double-dipped fried chicken breast that’s been glazed in maple syrup. The sandwich is then adorned with applewood-smoked bacon, Sriracha mayo, cheddar cheese and a gently fried sunny-side-up egg. “After the first bite, the runny yolk breaks and guests experience an incredible and well-rounded mixture of flavors and textures,” says Mullarney. The sandwich’s sweet and savory ingredients combine to deliver an indulgent depth of flavor that has helped to secure its rank as one of Bruxie’s most iconic offerings.

 

About The Author

Liz Barrett Foster

Liz Barrett Foster is a corporate content writer, editor and B2B trade writer focused on food, restaurants and marketing. [email protected]