Flavor Trends, Strategies and Solutions for Menu Development

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Author: Liz Barrett Foster

<span class="entry-title-primary">Behind the Sauce</span> <span class="entry-subtitle">Why Culver’s chose now to release its first signature sauce after almost 40 years in business</span>
Behind the Sauce Why Culver’s chose now to release its first signature sauce after almost 40 years in business

Culver’s new signature sauce is both creamy and tangy, featuring buttermilk, Parmesan and “a whisper” of blue cheese. Photo Credit: Culver Franchising By Liz Barrett FosterAugust 31, 2023           Famous for its ButterBurgers, fried cheese curds and frozen custard, Culver’s, based in Prairie du Sac, Wis., boasts more than 900 locations. The restaurant’s extensive menu includes sandwiches, soups, salads and seafood—with one missing element—a signature sauce to call its own. That changed on June 1, when Culver’s Signature Sauce launched systemwide. Quinn Adkins, director of menu development for Culver Franchising System, explains why it was...