Flavor Trends, Strategies and Solutions for Menu Development

 

Trend Insights: Tortillas

Chefs share insights on the trend drivers and opportunities

Trend Insights: Tortillas

Chefs share insights on the trend drivers and opportunities

By Flavor & The Menu
February 6, 2024

By Flavor & The Menu
February 6, 2024

 

In recent years, we have witnessed a revolution whereby carriers like the humble tortilla, which formerly served a functional purpose and felt more like an afterthought than a feature, have moved to the fore, starring in dish after dish. No matter how humbly the tortilla began, its malleability from a form perspective combines with the ineffable joy that biting into a disc of freshly griddled masa to create a true hero.

—DANIEL CARPENTER, Managing Director of Culinary, Sterling-Rice Group

Whether traditional or esoteric, unique tortillas provide the perfect vehicle for visual and textural appeal. With many consumers looking for “less bread, more filling,” premium tortillas offer a twist on the traditional wrap. Use natural colors, flavors, ingredients and textures to create a signature.

—ADAM MOORE, Chef/President, Flashpoint Innovation

Adding colorful, flavorful ingredients to the dough, like poblano, epazote and cilantro, not only make for a vibrant presentation but deliver extra flavor and health benefits. I also see the use of different heirloom corn and other grains as another way to create excitement and help fuel this trend.

—REBECCA PEIZER, Chef/Founder, All Things Culinary

Tacos, quesadillas and burritos have become ubiquitous and have laid the groundwork for consumers to be interested in similar regional varieties like tlayudas. Forward-thinking yet traditionally based menu items from chefs like Rick Bayless can be lessons for higher-volume operators to draw from.

—ROBERT DANHI, Curator of Cultures, Chef Danhi & Co.

 

In recent years, we have witnessed a revolution whereby carriers like the humble tortilla, which formerly served a functional purpose and felt more like an afterthought than a feature, have moved to the fore, starring in dish after dish. No matter how humbly the tortilla began, its malleability from a form perspective combines with the ineffable joy that biting into a disc of freshly griddled masa to create a true hero.

—DANIEL CARPENTER, Managing Director of Culinary, Sterling-Rice Group

Whether traditional or esoteric, unique tortillas provide the perfect vehicle for visual and textural appeal. With many consumers looking for “less bread, more filling,” premium tortillas offer a twist on the traditional wrap. Use natural colors, flavors, ingredients and textures to create a signature.

—ADAM MOORE, Chef/President, Flashpoint Innovation

Adding colorful, flavorful ingredients to the dough, like poblano, epazote and cilantro, not only make for a vibrant presentation but deliver extra flavor and health benefits. I also see the use of different heirloom corn and other grains as another way to create excitement and help fuel this trend.

—REBECCA PEIZER, Chef/Founder, All Things Culinary

Tacos, quesadillas and burritos have become ubiquitous and have laid the groundwork for consumers to be interested in similar regional varieties like tlayudas. Forward-thinking yet traditionally based menu items from chefs like Rick Bayless can be lessons for higher-volume operators to draw from.

—ROBERT DANHI, Curator of Cultures, Chef Danhi & Co.

 

 

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