Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Liz Barrett Foster

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Brandon Hunt & Zane Hunt

Talk about a sleeper hit. It was 10 years ago when Detroit-style pizzeria Via 313 CoFounders and brothers Zane and Brandon Hunt created The Cadillac as an homage to the sweet, salty and savory flavors they experienced at Tony’s Pizza Napoletana in San Francisco. “We were looking to pay our respects to people in the pizza industry who we admired, while also tying into a local charity, Pizza with a Purpose,” says Zane Hunt.

Sales of pizza started slow, according to Hunt, but gained traction from social media, word of mouth and publicity after being featured in a weekly “Austin Eats” food tour. “Within three months, The Cadillac had become our second best-selling pizza at Via 313,” says Zane. Its flavor profile points to its staying power: The light, airy, focaccia-like dough is topped with a blend of pizza cheeses and Gorgonzola, and, once pulled out of the oven, it gets a thin layer of sweet fi g preserves, thinly sliced prosciutto, a rich balsamic reduction and a finish of shaved Parmesan cheese. “The pizza is still catching people by surprise with its unique flavor profile,” he says.

 

About The Author

Liz Barrett Foster

Liz Barrett Foster is a corporate content writer, editor and B2B trade writer focused on food, restaurants and marketing. [email protected]