Flavor Trends, Strategies and Solutions for Menu Development

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By Mike Kostyo
June 29, 2023

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In this slideshow—the second installment of our two-part series—we showcase six additional cocktail builds that further demonstrate the negroni’s remarkable versatility. These variations incorporate a range of contemporary elements, from infusing pizza profiles for a distinctive brand alignment to crafting non-alcoholic versions that preserve the “spirit” of the classic cocktail.

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About The Author

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Mike Kostyo is the VP of Menu Matters, a private consultancy that works with foodservice professionals to analyze, understand and leverage food and beverage, industry and consumer trends. Kostyo has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For over a decade, he was the resident Trendologist and an Associate Director at Datassential, one of the food industry's leading insights companies. Kostyo has a master’s in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. He is a regular contributor to Flavor & The Menu and can be reached at [email protected].