Flavor Trends, Strategies and Solutions for Menu Development

By Mike Kostyo
June 29, 2023

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In this slideshow—the second installment of our two-part series—we showcase six additional cocktail builds that further demonstrate the negroni’s remarkable versatility. These variations incorporate a range of contemporary elements, from infusing pizza profiles for a distinctive brand alignment to crafting non-alcoholic versions that preserve the “spirit” of the classic cocktail.


About The Author


Mike Kostyo is the VP of Menu Matters. Mike has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For nearly 11 years, Mike was an associate director and trends expert at one of the industry's largest research firms. He has a master's in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. [email protected]