Flavor Trends, Strategies and Solutions for Menu Development

By Mike Kostyo
October 3, 2023

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On any pizza menu, there are a few must-haves, “consumers-will-riot-if-we-don’t-offer-them” options: sausage, pepperoni, mushrooms, mozarella. But with a dynamic category like pizza, where its popularity demands new builds and constant innovation in order to stand out, a new generation of ingredients and toppings are keeping this Italian favorite fresh and on-trend. Let’s call these the “new classics.” They aren’t on every pizza chain menu (yet), but they are go-tos for hip pizzaiolos crafting unique pies across the country.

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About The Author

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Mike Kostyo is a freelance writer and industry trends expert. Mike was a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For over a decade, he was the resident trendologist and an associate director at Datassential, one of the food industry's leading insights companies. Mike has a master’s in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production.