Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

 

Move Over Bourbon, Bring on Botanicals

Stop 4: Pretty Decent

Move Over Bourbon, Bring on Botanicals

Stop 4: Pretty Decent

 

 

Share on Facebook  Share on X (Twitter)  Share on Pinterest  Share on LinkedIn  Share thru Email  

 

Hidden at the back of a hip and airy plant shop in a small strip mall, Pretty Decent is a modern cocktail bar serving up drinks that transcend the concept’s modest name. Owners John and Jeanne Douglass purposely steered clear of the dark, bourbon-heavy aesthetic found throughout Louisville, instead focusing on botanical-forward flavors and spirits from south of the border like mezcal and tequila.

A bracing take on the classic Gibson combines mezcal with white vermouth and a pickled local spring onion, while the on-trend carajillo combines cold-brewed Dark Matter coffee with Licor 43, Ancho Reyes chile liqueur, hazelnut and cinnamon.

« BACK

 
You may think you know Louisville: lots of bourbon and pimento cheese, plenty of mint juleps, and the home of Colonel Sanders, right? But a visit to this thriving all-American city reveals a food scene that has evolved and modernized, with chefs like Edward Lee and Sara Bradley combining the city and region’s storied heritage with new, often globally inspired flavors.

 

About The Author

mm

Mike Kostyo is the VP of Menu Matters, a private consultancy that works with foodservice professionals to analyze, understand and leverage food and beverage, industry and consumer trends. Kostyo has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For over a decade, he was the resident Trendologist and an Associate Director at Datassential, one of the food industry's leading insights companies. Kostyo has a master’s in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. He is a regular contributor to Flavor & The Menu and can be reached at [email protected].