Flavor Trends, Strategies and Solutions for Menu Development

By Katie Ayoub
February 25, 2025

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For menu developers in both food and beverage, the sour orange offers a compelling alternative to traditional citrus fruits. With its intense tartness and aromatic zest, the sour orange, also known as the Seville or bitter orange, shines in Latin American and Caribbean cuisine, particularly in ceviches, marinades and sauces. It’s also the key ingredient for tangy orange marmalades, a European breakfast favorite. The sour orange is poised to make bigger moves on American menus, appearing in creative drinks and dishes that showcase its walloping citrus punch. Take a look at in-market examples that inspire menu ideation around the sour orange.

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Flavors on the Edge is an ongoing series that explores emerging ingredients poised to become high-impact flavor builders.

About The Author

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Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]