Citrus Mojo LTO Marvel

Bright and herb-forward, the Citrus Mojo LTO flavor at fast-casual Wingstop pushes the wings category in a lighter, more vibrant direction. Inspired by Cuban mojo flavors, the dry rub layers garlic, cumin and oregano with vivid citrus notes, then finishes with hints of mustard, pickle juice and fresh cilantro. The result is a profile that feels energetic and bold, showcasing citrus and herbs as the primary flavor drivers.

“The success of Citrus Mojo comes down to how it plays with contrast,” says Marie Taccino, product development and innovation chef. “It delivers a bright, citrus-forward punch that cuts through the richness of the wing and brings a savory depth. It’s bold without relying on heat, making it approachable yet unexpected.”

Developed as a seasonal spring launch, the Citrus Mojo rub reflects what Taccino sees as a broader consumer mindset. “After a long winter, people across the country are eager for the first signs of renewal and are actively looking for something that feels bright, fresh and energizing,” Taccino says. “Citrus Mojo delivers on that moment perfectly.” The herb-forward profile resonated with guests, particularly those seeking something outside the typical spicy wing lane.

Read more Best of Flavor 2026