Flavor Trends, Strategies and Solutions for Menu Development

By Mike Kostyo

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Judy Han

The Seared Ahi Tuna Bowl at counter-serve chain Urbane Café exemplifies how the thoughtful combination of carefully selected ingredients can produce a flavor-forward menu item that resonates with guests. Judy Han, Director of Culinary & Supply Chain, starts with one of the chain’s top-performing proteins, ahi tuna, pairing its tender and lightly-smoky flavor with the brand’s whole-grain rice. “Our rice is a special blend of five whole grains, including two types of sprouted rice that are known for their superior nutritional value,” says Han. Kale, which is marinated in lemon juice and olive oil, lends an earthy, citrusy element; a range of fresh vegetables (radishes, cucumbers, tomatoes and edamame) delivers texture; Korean-style pickled white daikon adds sweetness and its own crunch; and a final finish of sweet soy and creamy ponzu layers the bowl with umami-rich flavor.

Created for a summer launch, the item reflects the brand’s goal to off er healthy, craveable flavor profiles, says Han, noting, “Our Seared Ahi Tuna Bowl combines familiar Asian-inspired flavors with interesting variations in texture and color, making it a feast for the senses.”

About The Author

Mike Kostyo

Mike Kostyo is the VP of Menu Matters, a private consultancy that works with foodservice professionals to analyze, understand and leverage food and beverage, industry and consumer trends. Kostyo has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For over a decade, he was the resident Trendologist and an Associate Director at Datassential, one of the food industry's leading insights companies. Kostyo has a master’s in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. He is a regular contributor to Flavor & The Menu and can be reached at [email protected].