Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Mike Kostyo

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Chris Thompson

“Our Reuben is consistently a top, if not the top, performer,” says Chris Thompson, Executive Chef of Lardon, a casual concept specializing in artisanal meats and cheeses. How did Thompson and his team turn an iconic sandwich with universal familiarity into a must-order menu item? By upgrading each and every ingredient in the build.

The sandwich starts with a local, caraway-studded marble rye, griddled for texture before getting a swipe of the house “fancy sauce,” a mixture of ketchup, Dijon, aïoli and cornichons. An addition of thinly-sliced turmeric pickles and cellar-fermented sauerkraut adds crunch and a tart foil to the richer ingredients, like the nutty Midnight Moon goat Gouda. But the undisputed star is the generous portion of house-butchered beef brisket pastrami encrusted with yellow mustard seeds, crushed coriander, black pepper and sweet paprika, which gets its final flavor finish as it’s smoked over hickory. “When you pass through the doors of Lardon, you know there’s a quality of craftsmanship that goes into each of our meats,” says Thompson. “Our guests have come to expect and appreciate that.”

 

About The Author

Mike Kostyo

Mike Kostyo is the VP of Menu Matters, a private consultancy that works with foodservice professionals to analyze, understand and leverage food and beverage, industry and consumer trends. Kostyo has been a recurring guest on Fusion TV’s “The A.V. Club” show; has been featured on NBC News, CBS Radio and Gimlet Media’s “Why We Eat What We Eat” podcast; is regularly featured in newspapers and magazines; speaks at numerous conferences across the country; and was a judge on Food Network’s “Eating America.” For over a decade, he was the resident Trendologist and an Associate Director at Datassential, one of the food industry's leading insights companies. Kostyo has a master’s in Gastronomy from Boston University, plus certificates in the culinary arts, baking arts, wine and artisan cheese production. He is a regular contributor to Flavor & The Menu and can be reached at [email protected].