Signature Butter, Signature Buzz

“Signature flavors and unique finishing touches like a compound butter infused with unexpected herbs, spices or sweetness can turn a regular dish into something customers will remember—and crave,” says Rick Prow, R&D chef/procurement manager, Epicurean Butter. “Signaturization also helps customers instantly associate a flavor or technique with a restaurant, even if it’s just for a short time.”

In its 2023 Flavor Consumer Trend Report, Technomic found that 40 percent of consumers—and 51 percent of Gen Zers—are more likely to visit a restaurant that offers new and/or innovative flavors. One-third of these diners say they choose such items for a memorable dining experience and another third say they want to try something trendy. Developing a bold, distinctive, signature flavored butter can be the way to appeal to potential patrons.

Epicurean Butter boasts a skilled culinary team with the expertise to develop custom flavored butter for a wide variety of foodservice operations. Whether the customer’s innovation team has an existing profile they want to scale up or the bare beginnings of a concept, Epicurean Butter can help to move it forward.

For the most productive results, “There are three factors of utmost importance to our development team,” says Prow. Foodservice operators can expect a depth of culinary understanding; sourcing and use of high-quality ingredients; and customer service that assures timely and acute attention to potential needs. “From the initial request to flavor testing and production testing, we make sure the butter is in line with both operational needs and culinary vision.”

Click here to learn how you can partner with Epicurean Butter to elevate menus across all dayparts.