Chimichurri Comes to Breakfast

“Steak was having a moment,” declares Dustin Ellis, director, product development, at Eggs Up Grill, recounting the origin story of the breakfast brand’s Chimi Steak Scrambler. “We saw an opportunity to lean into it, while introducing a fresh, differentiated flavor to our guests. Chimichurri, a globally recognized favorite with strong menu adoption, offered something new for our guests. It’s an unexplored flavor profile that sparks curiosity.”

The breakfast standout combines cheesy scrambled eggs with fresh avocado, diced tomatoes and seared skirt steak. Chimichurri comes on the side, adding a bright, herbaceous punch that cuts through the richness of the dish. Ellis characterizes the dish as “a premium steak entrée that is presented with approachability and craveability. It delivers big flavors and unparalleled freshness.”

The Chimi Steak Scrambler made its debut as an LTO in summer 2025 and quickly proved its staying power. It became the second-highest seller within the brand’s Egg-Centric menu category, generating net sales nearly 2.7 times higher than the average of other Scramblers. “It exceeded expectations and reinforced that our guests are ready to embrace bold, elevated flavors,” says Ellis. “It gives us confidence to continue pushing boundaries and exploring what’s next.”

Read more Best of Flavor 2026