Flavor Trends, Strategies and Solutions for Menu Development

By Rob Corliss
June 6, 2024

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Whether out of habit, nostalgia or strong flavor preferences, nearly everyone has a favorite, go-to sandwich. But as beloved as they may be, even the classics can benefit from a reboot, whether by swapping in unexpected ingredients or embracing global flavor systems. Reimagined versions of well-known sandwiches not only drum up interest among established fans, but they can also expand a restaurant’s target audience, attracting novelty-seeking customers.

When it comes to rewriting an original, menu developers have a wide berth in interpreting what constitutes a contemporary sandwich. Styles that have stood the test of time balance tradition with evolution. Here, we explore fresh takes on five battle-tested sandwiches, while still respecting the original blueprint. Each maintains meat-centric craveability while pushing the flavor boundaries into new territory.

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About the Author

mmRob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.

About The Author

Rob Corliss

Rob Corliss is a three-time James Beard House guest chef with more than 30 years of experience that includes running world-class hotels, launching new concepts, working in top marketing agencies and owning the culinary consultancy ATE (All Things Epicurean) since 2009. Based in Nixa, Mo., ATE has an energizing passion focused on flavor innovation and is dedicated to connecting people to their food, environment and wellness. Rob is also a regular contributor to Flavor & The Menu.