Value-Driven Steak Plate

Logan’s Roadhouse is leaning into the growing demand for affordable midday options that feel premium with its new Steak ’N Sides, a value-driven plate that delivers a steakhouse experience at an approachable price point. The entrée pairs mesquite wood-grilled steak tips with a choice of two sides, creating a customizable lunch for under $10.

“The steak tips are straightforward to execute and carry our signature mesquite wood-grilled flavor,” says Luis Haro, senior director of culinary for Logan’s Roadhouse. “Our cooking procedure ensures guests get that distinct mesquite character in every bite. It’s the same process we’ve used at Logan’s for more than 30 years, and it translates beautifully to this format.”

The dish also benefits from the brand’s in-house butchery program. “Because we hand-cut our own ribeyes, some of the steak tips are a natural blend of sirloin and ribeye trimmings,” he says. “That gives you a perfect combination of tenderness and texture in every order. It’s a happy byproduct of our butchery process that actually makes the dish better.”

Priced at $9.99, Steak ’N Sides launched alongside the Roadies sandwich lineup, both designed to deliver compelling midday value without sacrificing satisfaction. “Steak ’N Sides has seen strong adoption out of the gate,” Haro says. “Guests have gravitated toward the price point, and the broad appeal of a steak-forward entrée at lunch has exceeded our expectations.”

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