A fisherman, a farmer and a chef walk into a bar… How this story ends depends on what the fisherman caught, what the farmer grew, and how the chef combined his partners’ products to build a delicious plate of food.
Chefs and front-of-house staff, spurred on by the long-standing farm-to-table movement, have become comfortable in telling, sometimes in intricate detail, the stories of how agricultural ingredients contribute to their menus.
These stories help sell the dishes on offer because diners increasingly like to know from where their food is sourced. And they help justify the cost of menu items because diners gain an understanding of the work involved in harvesting high-quality raw ingredients and delivering them in prime condition to the kitchen door. And these stories of provenance provide a backdrop upon which chefs can find creative inspiration.
The same principles and benefits of story-selling can apply to seafood delivered to any dining establishment.
Here, we tell a handful of stories of fishermen and fish farmers, and the seafood they harvest from spots all around North America. We also tap chefs currently using these products to share with us how they tell these tales of provenance to appeal to their diners—and spark their creativity.