Fried Chicken Meets Fajita in a Quesadilla
Zaxbys | Based in Athens, Ga.

Alison McKay
“The roasted peppers and onions complement the jalapeño in the Southwest ranch, bringing in true pepper flavor without overwhelming heat,” says Alison McKay, specialist, menu services, at this Southern-style fried-chicken fast casual. “We created a craveable quesadilla that makes you want to keep coming back for more.”
The Chicken Fajita Quesadilla has quickly become one of the chain’s most successful LTOs, exceeding expectations for both sales and repeat orders, and prompting Zaxbys to extend the promotion. “Feedback has been consistently strong—high marks on flavor, portion and overall satisfaction,” McKay reports. “The performance validates both the flavor direction and the format. Based on its results, we’re exploring moving it to the permanent menu in the coming year.”













