Flavor Experience 2025

Top row, left to right: Katie Ayoub, Flavor Experience’s Content Strategist and Managing Editor of Flavor & The Menu, shared how “TikTok Made Me Do It,” with a quick jaunt through three TikTok trends that point to telling consumer behavior. In a “Drinks First” breakout session, Juicy Brick’s Grace Bryan and Liquid Architecture’s Kim Haasarud guided the audience through cross-category inspiration and compelling consumer insights. Bottom row, left to right: Sweet Street Desserts offered a sweet mashup of trend-forward flavors in its Dubai Chocolate & Ube Cheesecake Whoopie Pies. During the opening showcase, mixologist Emily Delicce prepared cocktails for Gallo, including a Bee’s Knees Cocktail with Condesa Gin, lemon juice and Pass the Honey fresh honeycomb. Among other offerings, Texas Pete served a Smoked Beef Rib with a Texas Pete Coffee Rub, Dust-coated fried onions, vinegar sauce and fresh herbs.

The 2025 Flavor Experience took place in August in Newport Beach, Calif., showcasing three days of flavor trends and consumer insights, along with food and beverage inspiration—all aimed at giving high-volume menu developers a roadmap to menu success in 2026 and beyond. Presented by Flavor & The Menu magazine, this singular annual event explores the ever-evolving world of flavor, marking more than two decades of inspiring innovation in foodservice.