Flavor Trends, Strategies and Solutions for Menu Development

SPONSORED EDITORIAL

The Art and Craft of Modern Bistro Sandwiches

Today’s café culture demands quality and creativity in every menu element, including a great bread

SPONSORED EDITORIAL

The Art and Craft of Modern Bistro Sandwiches

Today’s café culture demands quality and creativity in every menu element, including a great bread

By Flavor & The Menu
March 31, 2025

By Flavor & The Menu
March 31, 2025

Café culture is trending. Traditional dining dayparts are blurring. Consumers are embracing occasions to slow down and linger over a light meal or snack, seeking out places where they can immerse themselves in a distinct ambiance, enjoying the company of others or even a pleasant solitude. These shifts have fueled the rise of specialty cafés and gourmet concepts that go beyond coffee, offering a carefully curated menu that complements the vibe. At the heart of these menus are elevated, chef-driven sandwiches that lean into the quality cues and characteristics inspired by classic French bistro offerings.

Chefs like Adam Pawlak, chef owner of Egg & Flour Pasta Bar in Milwaukee, and a consultant chef for ACE Bakery®, puts bistro sandwiches on the higher-end of the handheld spectrum, featuring top-tier ingredients and sophisticated techniques for fillings, sauces/condiments and garnishes. “With a bistro sandwich, I expect quality ingredients in perfectly balanced ratios and beautiful presentations,” Pawlak declares. “They are more elegant. They can be light and delicious or hold up to a heavier braised beef or other prepared proteins.”

While the original French bistro was considered a modest, less-expensive alternative to fine-dining options, many of today’s bistros live in a sweet-spot intersection that delivers a simple but elevated atmosphere with a menu to match. “There’s a clientele that is willing to spend more for top quality sandwiches,” says Pawlak. “They expect better, more sophisticated combinations of a protein and other ingredients, rather than basic deli meats and typical toppings. These sandwiches work throughout all hours of the day, including having a place on an upscale bistro dinner menu.”

For this Melty Chicken Pesto Grilled Sandwich, robust flavors are carried on the Classic White Bistro Loaf from ACE Bakery®.

BISTRO BUILD BEGINNINGS

Many classic sandwiches can be transformed with a few thoughtful touches that make them perfectly suited for a modern bistro menu. The foundation of any elevated sandwich starts with an artisan bread that does more than merely hold the fillings. “The bread is not just a vehicle to carry the other ingredients, but an element that is part of the balance of the sandwich,” says Pawlak. “It should be able to withstand getting pressed with char marks, without breaking or splitting.” It should enhance every bite with its own flavor, texture and structure. ACE Bakery® recently introduced two Bistro Loaves to its lineup of premium sandwich breads, table breads and burger buns.

“We chose to launch the new Sourdough Bistro and Classic White Bistro to meet the growing demand for high-quality, versatile bread that delivers on taste, texture and old-world techniques,” says Sabrina Tessier, vice president, marketing, FGF Brands, the parent company of ACE Bakery®. Echoing Chef Pawlak, she notes that these product introductions reflect consumer interest in cleaner, artisan-style breads that aren’t ultra-processed.

“We were inspired by the bread commonly found in European bistros, characterized by their distinctive long, oval shape,” Tessier continues. “The shape not only makes them incredibly versatile for sandwiches, but reflects a housemade appearance that chefs and diners both appreciate.”

The bistro loaves are sold without the heels, adding to their appeal. “In a foodservice setting, the heels of the bread typically go to waste, because they aren’t ideal for sandwiches or plated applications,” explains Tessier. “By removing them upfront, we help operators maximize their product.” A side sustainability benefit: Eliminating the ends allows ACE Bakery® to optimize the case pack, reducing packaging and the overall environmental footprint.

The Sourdough Bistro Bread answers the ongoing affinity for sourdough’s signature tang; its nutty and earthy undertones; and its airy, irregular crumb structure that produces a light, chewy texture. It boasts a crispy, well-developed, golden-brown crust that delivers a satisfying crunch. “It’s aromatically inviting, tangy, toasty and wheaty with hints of fermentation,” says Tessier.

The Classic White Bistro offers a soft, pillowy texture, with a slightly open structure, producing a balanced chew. It has a mild flavor that amplifies the other ingredients in the build, plus a delicate, inviting aroma, with hints of fresh-baked wheat and a light sweetness. “Both loaves are already proving to be strong sellers,” she reports. Echoing Chef Pawlak, she notes that these product introductions reflect consumer interest in cleaner, artisan-style breads that aren’t ultra-processed.

The classic Reuben rises to new heights in this Stacked Elevated Reuban, built on hearty ACE® Sourdough Bistro.

INNOVATION & INVIGORATION

Artisan bread is the first step in elevating a conventional sandwich, and it can inspire the curation of other ingredients. Consider lifting the humble ham and cheese by replacing Swiss with a complex Gruyère. Top a grilled cheese with caramelized onions. Build a club with seared tuna, roasted pork or braised beef or braised mushroom. Chef Pawlak offers some other suggestions:

  • Build a roasted or pickled vegetable sandwich. “Try beets or hearty vegetables to provide both a great crunch and fresh flavors.”
  • Layer multiple cheeses to transform a classic grilled cheese. “Using Taleggio, Brie or other soft cheeses, which hold up against a tasty, crunchy bread, is fantastic.”
  • “Combining braised beef with horseradish, arugula and pickled onion is a classic construction that, if done right, will always sell.”
  • “Italian-style chicken or steak cutlets paired with pesto or a vodka sauce or a tomato sauce boosted with cheese and herbs will make a great sandwich.”
  • Consider flavors from the Indian pantry. “A buttered chicken or curried proteins paired with a heavy garnish of vegetables could be great.”
  • “Use ACE Bakery®’s bistro loaves for a new style of Mexican torta, featuring braised meats, cilantro, onions, salsa, bean purée and different cheeses.”

Flavor-packed condiments are another critical element in creating modern bistro sandwiches, says Pawlak. “You can lift proteins and vegetables with robust mustards, aïolis, spicy sauces and spreads, hummus, remoulades and so on.” Tessier also encourages chefs to experiment with creative sandwich forms, including open-face melts, toasties and shareable sandwich boards.

According to 2025 research from Technomic, the top five dishes featuring sourdough are all sandwiches, with turkey, cheese, chicken, club and BLTs demonstrating a popularity that is head-and-shoulders above the rest. Riffing on these classics with high-impact ingredients and presentations is a smart start, especially for high-volume operations.

“The sandwich category is a prime space for innovation right now,” says Tessier. “For foodservice, we believe there is a huge opportunity in using better bread as the foundation for a standout sandwich. Artisan breads, like our ACE® Bistro Loaves and Burger Buns, help create a premium experience that justifies a higher price point—and keeps guests coming back.”

Take a bite at no cost. Click here to request free samples of ACE Bakery®’s new Sourdough and Classic White Bistro Loaves. Taste the ACE® difference today!

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