Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

 

By Leigh Kunkel
June 2, 2025

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Why choose just one dish when you can have a little of everything? Back in 2023, when TikTokers first began sharing their plates of various veggies, spreads, crackers and more, they called it #GirlDinner—and the first video to coin the term racked up more than 1.3 billion views. Since then, the name has expanded to be as inclusive as its contents, and #SnackDinner has exploded across social media.

While the trend bears similarities to classic samplers (think: charcuterie and cheese boards, pupu platters, smorgasbords, etc.), the key to a good snack plate is variety: more colors, more textures, more flavors. It’s an excuse to try something new, like an unusual dip, by pairing it with finger-food favorites like fresh veggies, flatbreads or even more playful options like chicken nuggets.

And social media isn’t the only indicator as to the growing influence of snack-styled offerings. Last year, the International Food Information Council reported that 74 percent of Americans snack at least once a day and 56 percent choose snacks and/or smaller meals over traditional sizes. A new study from Circana also indicates younger consumers are leading the charge, with viral flavors and healthy components guiding their choices. And in a time of economic uncertainty, snack dinners provide the opportunity for a little treat. Because these plates feature only a little of each component, elevated additions like truffle cheese or gourmet chocolate can be combined with more basic foods over several meals for a quick hit of extravagance without breaking the bank.

Want your guests to get snacking? Here’s how restaurants are building entrée-level plates out of bite-size components for a one-of-a-kind dining experience.

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About The Author

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Leigh Kunkel is a freelance journalist with more than a decade of restaurant industry experience as a server, bartender and sommelier. She has written about restaurant operations for B2B publications, as well as foodservice brands, including Beam Suntory and Dawn Foods. She specializes in covering flavor, ingredient and cuisine trends. Leigh has also covered the food and beverage world for a wide range of consumer outlets such as The New York Times, Eater and Vinepair.