Catching the Wave of Flavored Tequilas

In April, Hash Kitchen unveiled Ube Dream Pancakes as part of its spring lineup, demonstrating how brands are introducing consumers to global ingredients via familiar favorites.

Credit: Hash Kitchen

Why Pancakes Are a Passport to Global Flavor

Incorporating signature ingredients from across the world

Fluffy golden pancakes stacked high and drizzled with maple syrup might be a quintessential American comfort food, but that doesn’t mean it can’t also be a launchpad for exploring flavors and ingredients from across the globe—just ask the experts.

“Pancakes are in our name,” says Robert Sarstedt, director of culinary at IHOP. In recent years, the brand has leaned into innovation, showcasing specials like the Mexican Tres Leches Pancakes, which are layered with luscious vanilla and dulce de leche sauces. He says the familiarity of pancakes gives restaurants permission to play around with flavor. “Because the base is recognizable, our guests are more willing to explore bold, unexpected combinations,” he explains. “Flavor can be built into the batter, enhanced through fillings that add texture and surprise or finished with toppings that complete the story. This versatility lets us translate global cuisines in a way that feels both approachable and indulgent.”

And IHOP isn’t alone in exploring global riffs on pancakes. From larger chains to independents, menu developers are tapping lesser-known ingredients with regions like Latin America and Southeast Asia proving especially fertile ground for fresh creations. At Caribella in Chicago, the pancakes get a sweet-tart burst of homemade guava syrup and slices of the tropical fruit on top, while Miami’s Verde does its own version of tres leches with rich coconut sauce and dulce de leche Chantilly cream. These worldly renditions of a very American dish are even resonating in much smaller markets. Sunrise Cafe in Yellow Springs, Ohio, kicked off the new year with a Mexican Hot Chocolate Pancake special, which blends the batter with coffee, cinnamon, cocoa and chile powder.

Mirroring the dining landscape’s broader shift toward global flavors, pancakes hit the sweet spot for many consumers, roughly half of whom are actively seeking unique flavors presented in familiar formats, per Datassential. And Sarstedt reports that nearly nine out of 10 Gen Zers are on the hunt for globally inspired dishes on restaurant menus.

Credit: Cocina Consuelo

In New York, Cocina Consuelo’s Masa Pancakes have become a social media hit, thanks to a nuanced flavor profile, almost jiggly texture and compelling visual cues.

As to what makes pancakes specifically such an exciting conduit for dishing up exciting ingredients, Victor Miranda, executive chef at Hash Kitchen, points to pancakes’ versatility. “They’re neutral enough to carry bold flavors, but they also have a nostalgic quality that makes guests open to trying something new,” he says. “That flexibility makes them an ideal base for showcasing global ingredients without overwhelming the diner.”

This ethos is helping guide the Arizona-based brand’s limited-time offerings, like the Italian-inspired Lemon Ricotta Pancakes and Cannoli Pancakes, as well as last year’s Strawberry Matcha Pancakes. This spring, the lineup balanced the familiar (Strawberry Shortcake Pancakes) with the unexpected (Ube Dream Pancakes), offering guests the option to take their taste buds abroad. In developing the latter special, Miranda began by thinking about the natural, slightly sweet, buttery flavor profile that pancakes have and then building from there. The inherent sweetness and eye-catching purple color of ube made it the perfect addition. The dish stacks four fluffy, ube-infused buttermilk pancakes and tops them with a luxurious ube cream.

“If I’m introducing something bold or unexpected, I make sure there’s a grounding element—whether that’s a familiar syrup, a creamy component or a recognizable spice,” says Miranda. So, he added a finishing touch of blueberry compote and fresh berries for a bonus burst of color and familiar flavor. “The idea isn’t to mask the pancake, but to elevate it and create layers of flavor that make sense together.”

And in an era where phones eat first, pancakes have several advantages—height, multiple components, the drama of a syrup pour—that are all but guaranteed to draw eyes (and mouths) when combined with a bit of international flair. For the Ube Dream Pancakes, the tuber’s natural violet hue (found in both the cakes and cream topping) gives it a scroll-stopping visual that younger diners crave. Across the country at Cocina Consuelo in New York City, the Masa Pancakes are bathed in an indulgent pool of honey-butter glaze, sporting a golden hue and almost jiggly texture that’s reminiscent of flan. Unsurprisingly, guests love to highlight these features in reels.

Credit: IHOP

IHOP struck—and served—gold with its hyper-limited Dubai chocolate-inspired LTOs, which were only offered at three locations for one day.

In addition to intriguing online visuals, younger generations have a deep love for hard-to-get, here-today-gone-tomorrow specials. So when IHOP had the idea to translate the viral Dubai chocolate trend into a limited-edition pancake, Sarstedt knew right away the brand would have a hit on its hands. “We set out to create something indulgent yet approachable,” the chef says. “IHOP is known for comfort food and familiarity, so the challenge was to take those bold elements and present them in a way that feels right at home with our world-famous pancakes.”

Available for one day only at three locations, the IHOP Original Dubai Chocolate Pancakes paid homage to the trending sweet with layers of roasted kadayif and silky pistachio cream, and elevated it further with hazelnut spread, chocolate curls and a finish of crushed pistachios. And, there was an even more limited-edition offering: the IHOP Luxe Dubai Chocolate Pancakes, which added handmade Madagascar vanilla whipped cream and 24-karat gold flakes to top off the already indulgent dish. Only 500 of the Originals were available at each location, and the first 25 customers received a complementary upgrade to the Luxe. The dishes sold out, of course.

The inherent craveability of pancakes combined with a wealth of lesser-known ingredients make these contemporary mash-ups a shoo-in for viral buzz. And while having a dish get some social media love is satisfying, Hash Kitchen’s Miranda says it can’t stack up to the real-life experience of sharing his favorite international flavors via pancakes: “It’s been rewarding to see guests step outside their comfort zones and genuinely enjoy something new while still getting that classic pancake experience.”