Flavor Trends, Strategies and Solutions for Menu Development
With shrimp being one of the most popular seafood items, adding a plant-based alternative is a smart strategy. New Wave Shrimp is a simple stand-in across the menu, in applications like a classic Szechuan stir fry.
With shrimp being one of the most popular seafood items, adding a plant-based alternative is a smart strategy. New Wave Shrimp is a simple stand-in across the menu, in applications like a classic Szechuan stir fry.

By Flavor & The Menu
February 8, 2022

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Foodservice operators seek singular products that offer multiple solutions to today’s diverse challenges. New Wave Shrimp generates instant intrigue as a premium plant-based seafood alternative, while a closer look reveals several other advantages.

This 100% sustainable protein from New Wave Foods is flavor forward, appeals to flexitarian diners and eliminates concern for shellfish allergens. It comes in a stable form for speedy heat-and-serve prep in a variety of menu applications, replicating the taste and texture of ocean shrimp.


A fresh take on seafood, New Wave Shrimp will help continue to move operator and consumer perceptions about plant-based proteins, proving the viability of this category.

Brad Barnes


“New Wave Shrimp doesn’t require a ton of back of house talent to make it tasty,” says Brad Barnes, consulting chef for New Wave Foods, with a nod to the labor challenges rife in foodservice today. “Fried, grilled, simmered in a sauce—it only takes three minutes of cook time to produce fully developed flavors, inspiring culinary creativity and menu innovation.”

Made from ethically sourced seaweed and plant proteins, New Wave Shrimp fits seamlessly across the menu, from pasta and pizza to stir fry and tacos, addressing the growing demand for plant-based protein options.

Request a sample at NewWaveFoodservice.com

 

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