Flavor Trends, Strategies and Solutions for Menu Development

Thanksgiving Every Day Best of Flavor 2017

The Bobbie - Homemade turkey, cranberry sauce, stuffing and mayo

Turkey, cranberry and stuffing—it’s got American comfort, nostalgia and familiarity all wrapped up. So it makes sense that The Bobbie, a sandwich that stars fresh roasted turkey, homemade cranberry sauce, stuffing and mayonnaise, is a year-round No. 1 bestseller.

“The Bobbie is the ultimate Thanksgiving sandwich,” says Ashley Morris, CEO of Capriotti’s Sandwich Shop. “It’s a hit because Thanksgiving dinner is a craveable meal that reminds all Americans of home. The sandwich has been on the Capriotti’s menu for decades. We have not changed the recipe and will never sacrifice the quality.”

Last year, Capriotti’s sold more than 200,000 nationwide. “The Bobbie was created for real turkey lovers, and starts with Capriotti’s house-roasted turkey, homemade cranberry sauce and stuffing, and a little bit of mayonnaise on a fresh roll,” he says.

“A whole Butterball turkey is roasted for 12 hours each and every night. It’s savory and buttery, and creates the perfect foundation for this sandwich. The cranberry sauce is sweet, and when combined with the familiar flavors of traditional Thanksgiving stuffing, The Bobbie sandwich is hearty and satisfying.”

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