Flavor Trends, Strategies and Solutions for Menu Development

Take the Cake Cold Stone Creamery | based in Scottsdale, Ariz.

PHOTO CREDIT: Flavor & The Menu Staff

With the doughnut craze showing no signs of abating, it’s fun to see what’s next. Cold Stone Creamery recently introduced the Blueberry Donut Shake, combining sweet-cream ice cream, blueberries and a doughnut. “What I love most about this shake is the combination of two huge trends right now: the over-indulgent milkshake and the reinvigorated, but classic, doughnut,” says Morgan Osborne, R&D Manager. “My goal was not only to have an eye-catching, vibrant shake, but also to recreate one of the things Cold Stone Creamery is most famous for: cakey texture in ice cream. Between the real blueberries and the delicate sweetness of our sweet-cream ice cream, the milkshake is decadent but not overwhelmingly sweet.”

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