This savory, crispy Chinese crêpe holds potential to be the next big handheld on American menus.
Insights into the jianbing trend from our panel of experts
The bing is a reminder to develop memorable handhelds that are popping with layered flavor, varying and distinct textures and solid value
In the breakfast and brunch category, today’s dining consumer seems to be particularly receptive to global flavors, along with an openness to an almost-cheeky approach to both flavors and forms.
The shifting definition of what counts as breakfast food now embraces flavors from around the globe