Jianbing

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This savory, crispy Chinese crêpe holds potential to be the next big handheld on American menus.
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Insights into the jianbing trend from our panel of experts
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The bing is a reminder to develop memorable handhelds that are popping with layered flavor, varying and distinct textures and solid value
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In the breakfast and brunch category, today’s dining consumer seems to be particularly receptive to global flavors, along with an openness to an almost-cheeky approach to both flavors and forms.
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The shifting definition of what counts as breakfast food now embraces flavors from around the globe