Niche beverages hit the mainstream

A deeper exploration yields a world of surprising opportunity

Insights on the opportunities with this trend

Inventive boozy slushies, granitas and other frozen drinks break seasonal barriers

Drive-thru, curbside, and carryout are surging in popularity, providing opportunities for growth now and in the future

Trending ingredients and clever techniques keep the fun flowing in coffee and tea

The Eastern Med ingredient with a long reach

Eleven trend-forward beverage builds inspired by honey bees, pollination and honey

To-go cocktails require a thoughtful approach

Mango, citrus, chile-lime salt, fresh ginger

Grape brandy, raspberry syrup, lemon juice, rosé, dehydrated lemon slice, mint-skewered raspberry

Bourbon, Cotton & Reed Allspice Dram, egg white, citrus, tea powder

Brixton Mash Destroyer, Bruto Americano, sweet vermouth

Mellow Yellow Jell-o Shots with tequila, limoncello, lemon-lime cordial, gelatin

Vodka, lime juice, simple syurp, Portell Cava, Italicus Rosolio di Bergamotto

Beet juice, espresso, milk chocolate, steamed local grass-fed whole milk

Pratsch rosé, Dolin Blanc, lime juice, mint simple syrup, Social Pink Grapefruit Ginger sparkling wine

Empress Indigo Gin, lime juice, rosemary syrup, egg white, wildflowers

Clarified milk punch, lemon, Blue Majik pineapple juice, blue algae, Bacardi 4-Year, cinnamon bark cordial

Brooklyn Cold Brew, locally sourced milk, raw cane sugar, whipped cream, sprinkles, cookie straw

Through the Woods with Koval Cranberry Gin, Matchless Coffee Soda, ginger, evergreen

A5 Negroni made with Japanese whisky, Wagyu fat, Campari, sweet vermouth, blood orange juice