Flavor Trends, Strategies and Solutions for Menu Development

By Flavor & The Menu
May 6, 2021

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Eran Geffen

Eran Geffen

Café Landwer, a Mediterranean-inspired fast casual with roots in Israel, introduced the Landwer Family Meal to meet consumers where they were. “When the pandemic first started, we noticed a change in the purchase behavior of our guests’ takeout orders. They were, on average, larger than usual. The demand was there, so we created the Family Meal, which feeds up to six people, to offer a simple solution,” says Executive Chef Eran Geffen.

He used a smart approach, designing a takeout item aimed at making everyone happy. “We decided to put together an eclectic flavor combination for the Landwer Family Meal. There’s a little something for everyone: meat lovers, vegans and vegetarians,” says Geffen. The Mediterranean feast includes: a Hummus Bowl seasoned with paprika and olive oil and topped with falafel; a Vegan Stir-Fry featuring Landwer’s rice and almonds, soy strips, vegetables and red wine; Chicken Shawarma; Schnitzel; and the restaurant’s signature dessert, Nutella Rozalach. Guests can also choose from sides like Chopped Israeli Salad and Crushed Potatoes.

About The Author

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Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]