Flavor Trends, Strategies and Solutions for Menu Development

 

 

 

By Flavor & The Menu
May 12, 2021

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Jamie Carawan

Jamie Carawan

Even outside the chicken wing arena, Buffalo Wild Wings can throw down with the best of them. After honing its technique for the last two years, Jamie Carawan, VP of Brand Menu & Culinary, says the sports bar landed on a process that yields a darn good burger. “All our burgers are double-meat and double-cheese. They are simply seasoned, then smashed and seared on the griddle to get good caramelization,” he says. “Our new Bacon Smashed Hatch Chile Burger leverages this technique and includes a few new twists that add texture and flavor.”

To build it, both patties are smashed over bacon bits, incorporating what Carawan describes as “a nice bacon bark.” Double stacks of Hatch chiles “deliver a deep roasted character and an earthy finish, along with consistent heat. They are only available from this one spot in the world [New Mexico] and carry a great story,” says Carawan. Hatch chiles are the one new SKU brought in for this menu item—everything else is pulled from the existing pantry. “Operationally, this makes training and execution on a large scale much easier,” he says.

About The Author

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Katie Ayoub serves as managing editor of Flavor & The Menu and content strategist for the Flavor Experience, an annual conference geared toward chain operators. She is president of Katie Ayoub & Associates, serving up menu trends expertise, content creation and food & beverage consultancy. Based in Chicago, Katie has been working in foodservice publishing for more than 20 years and part of the Flavor team since 2006. [email protected]