By David Commer
January 13, 2021

As young consumers achieve legal drinking age, they are looking for different adult beverages than their parents consumed, although those parents are also finding the lighter, refreshing, lower-calorie/carb options something to add to their own repertoire. Your operation should offer some hard seltzer options on the menu, otherwise you risk missing out on a large audience.

To-go and curbside have become a critical extension of a restaurant’s operation, and canned seltzers and cocktails are must-haves here. Keep in mind that guests often choose to purchase on-premise what is a hassle for them to make at home, so it’s a smart strategy to add something to make your canned seltzer offerings unique or special. Dressing them up can be as simple as some fancy or flowered ice cubes or utilizing the seltzer as a minor or major ingredient in a cocktail.