Beyond the drink development, here are four areas to explore to create a memorable, whimsical cocktail experience for your guests:
- Vessel: Think about the way it’s served: the vessel it’s presented in, the garnish, the overall presentation. Restaurants can create a unique drink menu that is a piece of art and give guests the opportunity to purchase it for keepsake.
- Aromas: Some bars are even spraying scents around the customer, inspired by the cocktail being presented, as an added touch of theatre.
- Logos: Branded is big and buzzworthy. Consider creative ways to feature your logo, whether through branded ice or branded citrus peels.
- Menus: Cocktail menus themselves can be a venue for fun and whimsy. Trick Dog in San Francisco has a cartoon-like cocktail menu while Bitter & Twisted in Phoenix designed its menu like an adult board game. This is a fun way to engage the consumer.