Flavor Trends, Strategies and Solutions for Menu Development

Fun Cocktails Trend Insights Insights into the fun cocktails trend from our panel of experts


“Instagramability drives brand awareness and, in return, drives guest counts. Making your cocktails over-the-top alongside a unique, exciting menu gets people talking. Outrageous presentations make your guests think, feel and believe in the “Wow!” factor. The opportunities are as open as your imagination.”

“Drive traffic by offering unique experiences. Make it fun, Instagrammable, destination-worthy, experiential. These may be limited-time offers or ‘while-supplies-last’ specials. Develop one or two standout ideas that are on-brand and that you can execute consistently.”

“Another way to introduce a fun, social cocktail is with a dining-room drink cart featuring a liquid nitrogen frozen slushie created tableside. Much like the guacamole cart, or bananas Foster flambéeing tableside, the cocktail cart adds a unique interactive flair and creates buzz in the dining room.”

“With all the uncertainty in the world, people are seeking to escape, be entertained, have fun and forget about the latest headlines. That’s where fun cocktails fit right in. It’s like #YOLO in a glass.”

  From the Jan/Feb 2018 Top 10 Trends issue of Flavor & the Menu magazine. Read the full issue online or check if you qualify for a free print subscription.

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