Flavor Trends, Strategies and Solutions for Menu Development

The New Frozen Cocktail: Buzzworthy Slushies & Shakes With their playful, relaxed vibe, modern slushies and shakes offer huge opportunity

Customizable alcoholic milkshakes are on offer at Burger Bar at Macy's Union Square in San Francisco

With today’s innovation in cocktails, coupled with an unrelenting demand for entertaining, social menus, grown-up slushies and shakes offer huge opportunity. Modern versions riff on the classic cocktail culture, keeping the giant fishbowls of blue margaritas firmly in the rear-view mirror.

Casual concepts like burger bars, fried chicken joints and taco taverns are particularly well suited for adopting this cocktail trend: the frozen Negroni, frosé and the boozy milkshake all find an ideal home at casual concepts like these.

With their playful, relaxed vibe, modern slushies and shakes are poised to be the hallmark of these brands, helping deliver a vibe that many of today’s consumers actively seek out.

On the menu
  • Jack’s Snickerdoodle: Jack Daniel’s Honey, rumchata, caramel, snickerdoodle, vanilla ice cream
    —LVB Burgers and Bar at The Mirage, Las Vegas
  • Milkshaken: “French Toast”: Cognac, vanilla ice cream, cinnamon, egg, apricot cream
    —The Sixth, Chicago
  • Frozen Paloma: Tequila, grapefruit, lime, freshly squeezed orange juice and a secret ingredient
    —Park Luncheonette, Brooklyn, N.Y.
  • Peach Old Fashioned: American Born Peach Bourbon, orange bitters, simple syrup
    —Party Fowl, Nashville


  From the Jan/Feb 2018 Top 10 Trends issue of Flavor & the Menu magazine. Read the full issue online or check if you qualify for a free print subscription.

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