Flavor Trends, Strategies and Solutions for Menu Development

Author: Brian Masilionis

Cocktail Round-up An annual cocktail tour showcases on-trend opportunities

To identify what is being done to drive appeal and sales of cocktails at trend-forward concepts, Southern Glazer’s Wine & Spirits set out on its second-annual fact-finding tour. The standout discovery this year is the creative and sophisticated use of high-impact ingredients that introduce unique profiles to classic cocktails. Based on our research, here are four key opportunities in the cocktail category.

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