By Rob Corliss
January 14, 2022
There are many ways beverage developers can bend with the twists of this evolving trend. Here are four insights worth more contemplation and conversation.
- 1Target heightened interest—especially by younger consumers—in everyday wellness. Highlight cold-coffee beverages with added health benefits and functionality. Think immunity boosters, protein, probiotics and plant “milk” creamers.
- 2Menuing “spiked hard coffees” can tempt patrons looking to go beyond standard cocktail offerings.
- 3Don’t shy away from offering chilled canned coffees if brewing is not an operational fit. Ready-to-drink coffee beverages can effectively meet on-the-go lifestyles. This category has expanded in flavor and quality to reflect the taste buds of younger consumers.
- 4Look to an increased interest in snap-chilled coffees, especially as they become more common. This will be the next evolution for cold-brewed coffees.
From the Best of Flavor 2022 issue of Flavor & The Menu, for chefs and menu developers. Read full issue online.