Foodservice operations of all shapes and sizes are under pressure to do their part for people and the planet, from sourcing locally to clean labels and waste reduction. The smallest improvements can resonate with guests and add up to a big impact; that’s the driving force behind GMO-free ecoStick Sweeteners (www.ecoStick.net).
Over 150 million sweetener packets are consumed every day. Since their introduction 50 years ago, the sweetener packet hadn’t changed.
ecoSticks goal was to make sweeteners and their packets more socially conscious. By achieving a 50% reduction in filler and packaging, ecoSticks reduced the environmental impact across the life cycle, from production to transport and disposal.
“We are extremely excited about the momentum we’re seeing for this product with restaurant operators, and the traction with consumers.” said Tom Willetts, Director of Marketing, Sugar Foods. “Operators and patrons alike are seeing the benefit to the planet in making a simple choice to use ecoSticks instead of traditional sweetener packs.”
Red Robin Gourmet Burgers and Brews recently recognized ecoSticks with an award for Product Optimization. Red Robin is an environmental stewardship leader in the restaurant segment, from energy use to product sourcing and waste reduction.
“Switching to ecoSticks was a natural choice for our brand,” said Mike Ross, Supply Chain Buyer for Red Robin, “It fits our mission as an environmental steward, and is what our guests expect from us.”
Visit ecoStick’s website www.ecoStick.net to learn more, including about ecoSticks’ commitment to the National Parks Foundation and Reforest Patagonia, initiatives that are saving trees and planting trees across the globe.