Flavor Trends, Strategies and Solutions for Menu Development

Author: Robin Schempp

Proof Positive

Best of FlavorTop 10 Trends PHOTO CREDIT: nocredit Fruity, herbal notes highlight a low-proof aperitif of vodka and apple/thyme-infused water in mixologist Kathy Casey’s H2O cocktail. A sprig of thyme and green-apple accents emphasize the fresh flavors. Photo courtesy of purity vodka. Develop a list of no- and low-alcohol libations to ensure a drink menu that serves every guest By Robin Schempp About one-third of potential restaurant guests are non-drinkers, and many more are light or “flexitarian” imbibers. Both groups, however, want to enjoy the conviviality and inclusiveness of an adult beverage. They’re looking for a sophisticated drink that...

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Little Bites, Big Payoff

Best of FlavorTop 10 Trends PHOTO CREDIT: nocredit Shareable plates like this flatbread pizza, topped with charred scallions, hummus, fresh greens and haloumi cheese, are happy-hour options for patrons of Zaytinya, an Eastern Mediterranean concept in Washington, D.C. Photo courtesy of zaytinya. Bar snacks let operators upsell happy hour and maximize profits from small plates that satisfy every appetite By Robin Schempp As menu developers, how do we reconcile the seemingly opposing forces of increased culinary adventure on the part of the consumer with an overall industry shift toward casualization? Or the desire for customization along with the demand...

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The Flexibility Factor

Best of FlavorTop 10 Trends PHOTO CREDIT: nocredit Selective meat-eaters appreciate top-quality meats used in high-impact ways, like the prosciutto that joins fresh mozzarella and arugula atop Bertucci’s Pizza Verde. Photo courtesy of bertucci’s. A meat-optional approach to menu-making ensures craveable meals for diners of all persuasions By Robin Schempp After decades of culinary limitations brought on by labels like “vegetarian” and “vegan,” the term “flexitarian” seemed like a gustatory godsend when it entered the culinary lexicon and, indeed, even the dictionary in 2004. Not until the end of the decade, however, did the word catch up to a...

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The Flavor-ability of Italy

Best of FlavorTop 10 Trends PHOTO CREDIT: nocredit What could be simpler yet more classically Italian than Cacio e Pepe, a dish of linguine with Romano cheese and black pepper? Photo courtesy of barilla. From its northern border to the tip of its boot, the diverse range of regional styles and ingredients brings distinctly authentic flavors to the menu By Robin Schempp North America seems to serve and adore Italian cuisine more than any other. From upscale, white-tablecloth restaurants to quick-serve sandwich and pizza joints, chic wine bars with small plates and homey family-style establishments, Italian-inspired menu items appear...

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